They finally have a name.

They have the beach, the dog, the 10:40 walk on a Tuesday, and a place two blocks from the water. What they don't have is the mortgage, the roof, or the man on hold with the roofer.

Preppy was college. This is what happens next.

Out October 23.
The Coastal Elite uniform: five people standing on a beach path in a quarter-zip with khaki shorts, a soft tee and flip-flops, a ponytail and fitness outfit, linen pants and a bikini top, and a tennis skirt, beside Cooper the golden retriever.
Coastal Elite uniform. Worn year-round. Somewhere.

The democratization of the good life. Everything’s on a subscription now.

The reviews are coming in

Funny, useful and unexpectedly humane.

ChatGPT

Brilliant, sharp, and wickedly funny.

Gemini

Real money sense hidden inside a very funny book about a dog, a sidewalk, and a Tuesday.

Claude

Three AI models read it.

Front cover of The Official Coastal Elite Handbook. Preppy was college. This is what happens next. Three notebook-style illustrations labeled the car, the side gigs and the uniform, and the line: Look, Cooper, we belong here.
Out October 23.

Question one

What does it mean to be Coastal Elite?

Is it where you live?

What you own?

What you don’t own?

Is it money? Time? A very good sweater?

Good question.

There are signs.

Question two

How do you become one?

There is no application.

No initiation fee.

No minimum net worth.

There is, however, a handbook.

See the handbook →

Question three

Are you already one?

Possibly.

This has apparently been happening for some time.

Nobody bothered to name it.

Until now.

If you’ve ever referred to a rental as the house, your application may have been approved without your knowledge.

Illustration: a woman in a sun visor and teal workout set walks a golden retriever named Cooper along a beach path, with a yacht offshore and hillside homes in the distance.

The Editorial Board has noted

“The view doesn’t know who owns the house.”

Make of that what you will.

There’s a handbook for this.

A deadpan guide to the people who quietly figured out that the old rules were optional, and that access to the good life, the coast, is the asset.

How to retire rich instead of . Fill in the blank: , , , , etc.

One way to find out.

Pick your copy.

Kindle
Paperback
Price
$9.99
$16.99
Format
Any phone, tablet, or Kindle
7 x 10 inches, 104 pages
Good for
People who declined the bookshelf.
Looks good left at the house.
Where
Amazon
Amazon

Both out October 23. A Friday, so you have the weekend.

No spam. The board has standards.

Get in line.

Apparently there’s a line now. Leave your email. We’ll give you a number. On launch day we’ll send the Amazon link for Kindle and paperback, plus 15% off the absolutely must-have merch you were doing perfectly well without. Until now.

Please remain in the general vicinity of the coast.

Cooper answers the mail.

@coastalelitemember

The Editorial Board posts there. Sometimes the dog.

Live anywhere. Nice.